Usage Segmentation Studies Psychographic Variables for Segmenting Customers on the Internet

question 21

True/False

Usage segmentation studies psychographic variables for segmenting customers on the internet.

---

Definitions:

REM Sleep

A stage of sleep characterized by rapid eye movements, paralysis of major muscles, faster breathing, and dreaming.

Animal Magnetism

An historical term referring to a supposed invisible natural force possessed by all living beings, proposed by Franz Mesmer.

Hypnotic Trances

Hypnotic trances are states of deep relaxation and heightened focus induced by hypnosis, often used to explore psychological issues, habits, or to produce changes in behavior.

Eccentrics

Individuals who deviate from the accepted norms in behavior, appearance, or manner, often seen as unconventional or odd.