A Process Where the Researcher Actively Participates with the Customer

question 4

Multiple Choice

A process where the researcher actively participates with the customer to gain insights is referred to as

• A) a focus group.
• B) a depth interview.
• C) a mall intercept survey.
• D) secondary research.
• E) participant observation.

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Definitions:

Feelings

Emotional states or reactions that are subjective responses to external or internal events.

Information

Data that has been processed, organized, or structured in a way that it becomes meaningful or useful.

Communication

The process of transferring information, meaning, and understanding from one entity or group to another through the use of mutually understood signs, symbols, or language.

Unwillingness

The state of being reluctant or disinclined to do something.