The Very First Step in the Marketing Process Is

question 22

Multiple Choice

The very first step in the marketing process is

• A) creating customer value.
• B) reviewing customer segments.
• C) developing a marketing communications strategy.
• D) managing customer value.
• E) understanding customer needs.

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Definitions:

Sick Role

A concept in sociology that describes the expectations of an individual who is ill and the societal expectations for how others should react to the individual.

Health Care Resources

Resources and services available to individuals for the maintenance and improvement of their health.

Illness Behavior

The way individuals respond to symptoms of illness, including seeking treatment, coping mechanisms, and adherence to medical advice.

Sick Role

A sociological concept describing the social expectations of how an individual behaves when ill.