The Alignment of All of an Organization's Functions to Focus

question 55

Multiple Choice

The alignment of all of an organization's functions to focus on the customer is called

• A) the marketing plan.
• B) customer focus.
• C) customer satisfaction measurement.
• D) a channel strategy.
• E) a product strategy.

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Definitions:

≠ Symbol

A mathematical symbol denoting inequality, indicating that two values are not equal.

Null Hypothesis

This hypothesis posits that there is no effect or no significant difference between specified populations.

Directional

Pertaining to a hypothesis or research that specifies the expected direction of the relationship between variables.

Non-directional

Pertains to hypothesis tests that do not specify a direction of difference or relationship, thus considering both possible outcomes.