Which of the Following Statements Concerning the Use of the Geographical

question 49

Multiple Choice

Which of the following statements concerning the use of the Geographical Information System (GIS) method for locating multiple facilities is TRUE?

• A)GIS helps with general facility locations,but is not able to identify specific locations because the transportation structure of roads and interstate highways can't be included in the GIS databases.
• B)Load-distance scores and center of gravity data can be merged with customer databases to arrive at trial locations for facilities.
• C)When locating two new facilities,the entire operating area is split into four subregions,two for each new facility,so the best two locations from the four subregions can be selected.
• D)One weakness of the GIS method is that it is slow and cumbersome,and significant time must be allowed in order to reach a reasonable multiple-facility location decision.

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Definitions:

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.

Marketing Resources

Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.

Maximizes Profit

The strategic effort made by businesses to increase the difference between their revenues and expenses.

Ethical Concerns

Issues or situations that require individuals or organizations to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).