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Tall Structures Provide

question 152

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Tall structures provide


Definitions:

Intangibility

A characteristic of services that makes them unable to be seen, touched, tasted, felt, or measured in the same manner as physical goods.

Inseparability

A characteristic of service marketing that indicates the simultaneous production and consumption of a service, implying that services cannot be separated from their providers.

Services

Intangible and non-physical goods provided to consumers, including activities, benefits, or satisfactions offered for sale.

Service Continuum

Describes the range of offered services between pure tangible goods and pure services, showing how most products are a combination of both.

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