Examlex
Which of the following is the correct order of the phases in the creative decision-making model?
Product Mix
The total range of products that a company offers to sell, including variations of products based on size, color, or other attributes.
Breadth
The range or variety of products or services offered by a company or available within a market.
Depth
The number of categories within a product line.
Product Line Expansion
Adding related products to an existing product line to cater to a broader market or capitalize on the brand's reputation.
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