You Are a Trained Expert in Interpreting the Themes of Responses

question 152

Essay

You are a trained expert in interpreting the themes of responses to the TAT.You get the following story based on the respondent's viewing the TAT picture in your book: Jacqueline is a recent graduate of The University of Michigan,now employed as a marketing specialist at a Fortune 500 firm.She has just completed her first marketing campaign for the firm.The campaign was a major success.She is looking once more at the plaque the vice president of marketing awarded her to commemorate the campaign's success.Analyze this story to determine the key themes,and then indicate which of McClelland's needs seem most prevalent.Finally,briefly describe what the implications are for managing this employee.