Examlex
Tom Peters,management expert,suggests individuals think of themselves like a brand to be managed.Such brand management might include all of the following actions EXCEPT:
Market Research
The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors.
Production Efficiencies
The maximization of output from a given set of inputs through optimal allocation of resources and processes in manufacturing or production.
GE Business Screen
A strategic planning tool similar to the BCG matrix, developed by General Electric, used for assessing the various business units or products in a company's portfolio.
Industry Attractiveness
The measure of a market's or industry's potential for profitability and growth, influencing investment and strategy decisions by businesses.
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