Define the Concept of Triple Bottom Line

question 64

Essay

Define the concept of triple bottom line.

---

Definitions:

Targeting

The process used by businesses to focus their marketing efforts on a specific audience or market segment.

Positioning

A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.

Target Market

A specific group of consumers at which a company aims its products and services.

Responsive

Reacting quickly and positively to changes or needs.