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An integrative approach to negotiations is when both parties
Commercialization
The process of introducing a new product or production method into the market.
Feelings
Emotional states or reactions that are subjective and can be influenced by individual experiences, thoughts, and social contexts.
Symbolic Interaction
A theoretical framework in sociology that emphasizes the role of symbols and language in the construction of social reality and individual identities.
Symbols
Objects, characters, figures, or colors used to represent abstract concepts or ideas.
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