A Clothing Chain Is Considering Two Different Locations for a New

question 137

Essay

A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and has assigned weights as shown on the right side of this table.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown in the right-hand table.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.

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Definitions:

Prototype

An original model or form of something that serves as a typical example or basis for making subsequent versions or for categorization.

Concept

An abstract idea or a general notion that represents something in the mind, forming the basis of thoughts or ideas.

Concept

A general idea resulting from the grouping of objects, events, qualities, or phenomena that share common attributes, serving as building blocks of knowledge.

Prototype

A typical or preliminary model of something, especially a concept, process, or product, that serves as a basis for further development.