Examlex
The following table lists the payoffs of two firms adopting three possible advertising strategies:
Table 10-5
-Refer to Table 10-5. Identify the true statement.
Normative Social Influence
It is the influence of other people that leads us to conform in order to be liked and accepted by them.
Compliance
The act of conforming, submitting, or adapting one's actions to another's wishes, rules, or regulations.
Referent Group
A group to which an individual or another group is compared, often for the purpose of evaluating and understanding one's own attitudes, values, and behaviors.
In-Group
A group in society with which an individual psychologically feels a sense of belonging.
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