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How can the quality of a product serve as an entry barrier in a market?
Tolman, Ritchie, Kalish
Refers to renowned psychologists Edward C. Tolman, Ritchie, and Kalish, known for their significant contributions to the development of cognitive psychology.
Cognitive Disciplines
Areas of study that focus on understanding mental processes such as learning, perception, memory, and decision-making.
Motivational Drives
Internal impulses that prompt action towards fulfilling a need or achieving a goal.
Expectancies
Beliefs about the potential outcomes of certain behaviors, which can influence an individual's decisions and actions.
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