Examlex
What is meant by consumer surplus?
Framing
The act of constructing a communication message in a way that influences how the audience perceives it.
MoneyWi$e Program
A financial education initiative designed to enhance financial literacy and provide resources to help individuals manage their personal finances.
Tactical PR Goals
Short-term objectives set within public relations strategies to achieve specific outcomes.
Excellence Theory
A theoretical framework in public relations that outlines the characteristics and practices necessary for effective organizational communication.
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