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Describe the strengths and limitations of the different types of reward programs?
Market Development
A strategy aimed at entering new markets or segments to expand a company’s customer base for its current products or services.
BCG Portfolio Analysis
A strategic business tool developed by the Boston Consulting Group to help organizations prioritize which products or units to invest in based on market growth and market share.
Market Growth Rate
The annual rate of growth of the specific market in which the product competes.
Vertical Axis
In a graph or chart, the vertical line to the left side that typically represents the range of values for the variable measured.
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