A Company That Wants to Get Consumers to Buy a More

question 18

Multiple Choice

A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?

• A) Famous-person testimonial
• B) Plain-folks pitch
• C) Snob-appeal approach
• D) Bandwagon effect
• E) Irritation advertising

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Definitions:

Descriptive Statistics

Statistics that summarize or describe the characteristics of a collection of data, including measures such as mean, median, mode, and standard deviation.

Measure Of Central Tendency

Statistical measures that summarize a data set by identifying the central position within that data set, including the mean, median, and mode.

Mean

A measure of central tendency in statistics, calculated as the sum of all values divided by the number of values.

Measure Of Variation

A statistical metric that indicates the extent to which data points in a data set diverge from the average or mean value.