Which of the Following Demonstrates Why the 1982 Tragedy Involving

question 95

Multiple Choice

Which of the following demonstrates why the 1982 tragedy involving someone tampering with Tylenol packages and lacing them with poison is often given as an example of the correct way to handle public relations during a crisis?

• A) Tylenol successfully shifted blame by telling lies to cast suspicion on competitors.
• B) Tylenol changed its name in order to avoid any lingering negative publicity.
• C) Tylenol underestimated the number of contaminated bottles and still managed to get the public to sympathize with the company.
• D) Tylenol offered full disclosure of the problem to the press, recalled its products nationwide, and set up emergency phone lines to take calls from consumers and health care providers.
• E) None of the options are correct.

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