What Contributions Did Ivy Ledbetter Lee and Edward Bernays Make

question 18

Essay

What contributions did Ivy Ledbetter Lee and Edward Bernays make toward the development of modern public relations?

Identify biases and errors in social cognition such as the self-serving bias and the just world hypothesis.

Understand the concepts and practices of qualitative research methods.

Identify different types of questions used in qualitative research and their purposes.

Recognize the importance and techniques of running focus groups in qualitative research.

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Definitions:

Censoring

The suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security.

Relevant Information

Data or facts closely related to the subject at hand or of importance to the decision-making process.

Actor-Observer Effect

A tendency to attribute one's own actions to external causes while attributing other people's behaviors to their internal characteristics.

Bystander Effect

A psychological social effect where people are less inclined to assist someone in distress if there are others around.