Because of the Backlash Against Social Networking Web Sites, Advertisers

question 20

True/False

Because of the backlash against social networking Web sites, advertisers are moving their advertising dollars back to traditional media outlets like television and radio.

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Definitions:

Conflict Theory

A theory that emphasizes the role of coercion and power in producing social order and posits that social conflict is the basis of society and social change.

Karl Marx

A 19th-century philosopher, economist, and social scientist known for developing the theories of Marxism, which critiques the effects of capitalism and advocates for a classless society.

Social Change

The transformation over time in the social structures and cultural patterns of a society.

Gesellschaft

A term used in sociology to describe a society characterized by weak interpersonal relationships, with social bonds based more on self-interest and less on familial or community ties.