In an Ad Showing a Salesman Talking About How His

question 93

Multiple Choice

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

• A) an appeal to the bandwagon effect
• B) propaganda
• C) the plain-folks pitch
• D) the famous-person testimonial
• E) myth analysis

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