In the Linear Model of Mass Communication, Gatekeepers Are the Authors

question 21

True/False

In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message.

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Definitions:

Organizational Culture

The shared beliefs, values, and assumptions that exist in an organization.

Innovative

Pertains to the ability or process of creating new ideas, products, or methods that bring novel solutions to problems or improvements to existing conditions.

Entrepreneurial

Characteristics or actions related to the creation, development, and management of a business venture to achieve profit or social goals.

Organizational Change

The process by which organizations transform their structure, strategies, policies, processes, or culture to adapt to internal and external pressures.