An Owner of a Discount Appliance Store Who Dresses in a Goofy

question 65

Multiple Choice

An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ______.

• A) the plain-folks pitch
• B) the hidden-fear appeal
• C) subliminal advertising
• D) overt advertising
• E) irritation advertising

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Definitions:

Messaging

The process of sending and receiving messages through verbal or written mediums.

Restrict Material

This refers to the actions or policies designed to limit access to certain materials, often based on age, security clearance, or other criteria.

Public Figure

An individual who has public prominence or notoriety and is often recognized in public and media domains.

Sanctioned

Approved or authorized by an official authority, or conversely, measures taken by a country or organization against another to restrict trade or official relations.