The Elaboration Likelihood Model of Persuasion Proposes That

question 96

Multiple Choice

The elaboration likelihood model of persuasion proposes that:

• A) persuasion occurs through command-and-control management.
• B) the likelihood that an attitude will change is largely dependent on the amount of time spent attempting to change the attitude.
• C) attitudinal change is a function of three interactive routes, physical, mental, and visual.
• D) persuasion occurs over two routes, the central and the peripheral.

Understand the guidelines and potential problems associated with using specific appeals in advertising.

Recognize the importance of specifying advertising objectives and identifying the target audience.

Understand how media selection and advertisement placement are influenced by campaign objectives and target audience.

Appreciate the complexities and challenges involved in creating and evaluating advertising messages.

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Definitions:

Remedies

Legal means or methods for enforcing a right or redressing a wrong, including compensation, restitution, and injunctions.

Court

An institution that has the authority to adjudicate legal disputes between parties and administer justice in civil, criminal, and administrative matters.

Independent Contractor

An individual or entity engaged to perform work for another entity as a non-employee, often with greater control over their work methods.

Legal Action

A formal proceeding by which a party seeks a legal remedy in a court of law.