Examlex
Which of the following is NOT one of the images of change outcomes discussed in the text?
Functional
Refers to products or services designed to fulfill specific purposes or tasks.
Aesthetic Design
Involves enhancing the appearance and emotional appeal of a product or interface to improve user experience.
Brand Personality
The set of human characteristics attributed to a brand, shaping consumer perceptions and fostering emotional connections with the brand.
Brand Extensions
Brand extensions refer to the strategy of using an established brand name to launch new products or services in a different category or market segment.
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