What Actions Did McDonald's Take in 2004 to Reinvent the Company's

question 20

Multiple Choice

What actions did McDonald's take in 2004 to reinvent the company's image and connect with the younger generation?

• A) Introduced the "Plan to Win" strategy and hired Brittany Spears to perform in commercials
• B) Introduced the "I'm Loving It" slogan and featured Justin Timberlake in commercials
• C) Became the official sponsor of the X-Games and reinvented the company uniforms
• D) Relocated several stores to locations near malls and urban areas known to have high youth traffic

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Definitions:

Keynesian

An economic theory suggesting that increased government expenditures and lower taxes can stimulate demand and pull the global economy out of a recession.

Rational Expectations

An economic theory that proposes people make choices based on rational judgements, accessible information, and previous experiences.

New Classical

An approach in economics emphasizing rational expectations and market clearing, often associated with a resurgence of classical economic principles.

Macroeconomists

Economists who specialize in studying the overall aspects of economies, including total output, unemployment, inflation, and economic growth.