The Four Pillars of the AIDA Model of Communication Design

question 19

Multiple Choice

The four pillars of the AIDA model of communication design are:

• A) Attention, Interest, Desire, Action
• B) Attention, Inclination, Desire, Action
• C) Attention, Inclination, Designation, Action
• D) Attention, Interest, Designation, Action

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Definitions:

Standardized

Made uniform in form or character, often to enable comparability across different contexts or systems.

Perfectly Competitive

A market structure characterized by many buyers and sellers, free entry and exit, and a homogenous product, leading to no single consumer or producer having market power.

Short Run

A period in economics where at least one factor of production is fixed, and firms can't adjust all inputs.

Cherry Industry

The market segment that deals with the cultivation, distribution, and sale of cherries.