Over-Positioning Is Defined As

question 9

Multiple Choice

Over-positioning is defined as:

• A) Giving buyers a too-broad picture of the company
• B) Positioning the company on a level above its par
• C) Giving buyers a too-narrow picture of the company
• D) Failing to ever positioning the company at all

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Definitions:

Mass Production

The manufacturing of large quantities of standardized products, often using assembly line technology and methods, to achieve economies of scale.

Continuous-Process Technology

A production method where goods are produced continuously through an uninterrupted flow, often used in chemical, oil, and food industries.

Small-Batch Production

A manufacturing technique that produces goods in small quantities, often tailored to specific customer needs or niches.

Mass Production

The manufacture of large quantities of standardized products, often on assembly lines, enabling economies of scale.