When Two or More Companies at One Level Join to Follow

question 4

Multiple Choice

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

• A) Vertical Marketing System
• B) Horizontal Marketing System
• C) Multi-channel Marketing System (MMS)
• D) Consortia

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Definitions:

Retailers Stock

Retailers stock refers to the inventory of goods and products that a retailer keeps on hand to meet customer demand.

Sales Increasing

A situation where the number of goods or services sold is growing over a period.

Market Share

The portion of a market controlled by a particular company or product.