The Restaurant Industry Has Adopted a Rule of Thumb That

question 9

True/False

The restaurant industry has adopted a rule of thumb that says the highest-priced entree on a menu should cost no more than 2.5 times the lowest-priced entree.

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Definitions:

Customer Benefit Approach

A sales strategy that focuses on emphasizing the advantages and positive outcomes a customer will gain from a product or service.

Prospect's Response

The reactions or replies given by a potential customer during a sales interaction, which can range from interest to objection.

SPIN Approach

A sales technique based on four types of questions—Situation, Problem, Implication, Need-payoff—aimed at guiding a potential customer through the decision-making process.

Need-Satisfaction

The process of meeting or fulfilling a requirement or desire of a customer through products or services.