A Sales Person Using Canvassing as a Source of Lead

question 11

Multiple Choice

A sales person using canvassing as a source of lead generation would

• A) try to generate leads by calling on totally unfamiliar organizations.
• B) use secondary data sources to generate leads, which can be free or fee-based.
• C) write personal letters to potential leads.
• D) contact current and previous customers for additional business and leads.

---

Definitions:

Health Care Business

An enterprise that provides medical services, manufactures medical equipment, or engages in healthcare-related activities.

Bankruptcy

A legal status of a person or entity that cannot repay debts owed to creditors, leading to legal proceedings to resolve the financial issues.

Patient Records

Patient records are detailed and confidential documents that contain the medical history, treatments, and health information of individuals under care.

Trustee

A person or firm that holds and administers property or assets for the benefit of a third party.