Dividing a Market into Groups Based on Consumers' Knowledge, Attitude

question 35

Multiple Choice

Dividing a market into groups based on consumers' knowledge, attitude, use, or response to a product is called:

• A) Market segmentation
• B) Psychographic segmentation
• C) Market bifurcation
• D) Behavioral segmentation

---

Definitions:

Unethical Deception

Involves actions or statements that intentionally mislead or deceive others for personal gain or to avoid negative consequences.

Radical Activists

Individuals or groups who take extreme actions to effect change in pursuit of their political, social, or environmental goals.

Laboratory Experiments

Research methods that involve the manipulation of one or more variables in a controlled environment to observe the effects on behavior.

Confounding Variables

These are variables that the researcher failed to control, or eliminate, damaging the internal validity of an experiment by providing a possible alternative explanation for outcomes.