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Why Do Marketers Segment the Market

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Why do marketers segment the market?


Definitions:

Sexual Maturity

The stage of development at which an individual becomes capable of sexual reproduction, marked by physical developments and hormonal changes.

Awareness

The state or ability to perceive, feel, or be conscious of events, objects, or sensory patterns.

Internal And External Stimulation

Refers to inputs from within an individual's body (internal) and from the external environment (external) that can influence feelings, thoughts, and behaviors.

Infant's State

Describes the varying levels of alertness and responsiveness exhibited by infants, including states of sleep, wakefulness, and distress.

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