A Process That Identifies and Defines Marketing Opportunities and Problems

question 15

Multiple Choice

A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to management, is called:

• A) Marketing research
• B) Marketing database management
• C) Market segmentation analysis
• D) Customer oriented marketing

---

Definitions:

Evaluate

To compute the value of a particular expression.

Irrational

A type of number that cannot be expressed as a simple fraction, including numbers like \(\pi\) and \(\sqrt{2}\).

Rational

Pertaining to a number or expression that can be expressed as the quotient or ratio of two integers.

Square Root

The number that produces a specified quantity when multiplied by itself (e.g., the square root of 9 is 3).