What Does a Typical Marketing Information System (MIS) Do

question 4

Short Answer

What does a typical marketing information system (MIS) do?

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Definitions:

Logistics

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.

Buying Center

A group of individuals within an organization who are responsible for making purchasing decisions, including users, influencers, deciders, approvers, and gatekeepers.

Decider

An individual or group responsible for making the final decision in a purchasing process, often holding the authority to approve significant business transactions.

Routine Orders

Regular or scheduled orders placed by businesses or individuals to ensure a consistent supply of products or services.