The Ideal Target Market for a Firm Is the One

question 10

Multiple Choice

The ideal target market for a firm is the one in which it can profitably generate the greatest customer ________ and ________ it over time.

• A) Sales; sustain
• B) Value; sustain and grow
• C) Loyalty; grow
• D) Satisfaction; spread

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Definitions:

Self-Serving Bias

The tendency to attribute one’s successes to dispositional causes and one’s failures to situational causes.

Dispositional Attribution

Attributing a behavior to some internal cause, such as a personal trait, motive, or attitude; an internal attribution.

Primacy Effect

The tendency to remember information that is presented first better than information that is presented later on.

Impression Formation

The psychological process by which individuals form opinions and judgments about other people based on available information.