Which Is NOT a Purpose of Marketing in a Customer-Centered

question 30

Multiple Choice

Which is NOT a purpose of marketing in a customer-centered firm?

• A) To generate customer value
• B) To maximize customer satisfaction
• C) To improve relationship marketing
• D) To maximize company revenue

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Definitions:

Outward-Oriented Policies

Economic policies aimed at promoting international trade by reducing trade barriers and embracing globalization to stimulate economic growth.

Growth

The increase in the economic output and productivity of a country, measured by its Gross Domestic Product (GDP) over time.

Factors Of Production

The inputs used to produce goods and services

Property Rights

The ability of an individual to own and exercise control over scarce resources.