Which of the Following Is Not True of the Strategic

question 74

Multiple Choice

Which of the following is not true of the strategic goal of retaining customers?

• A) It costs far more to retain an existing customer than to attract a new customer.
• B) Loyal customers are a major asset for every business.
• C) Marketing communications can support efforts to create value for existing customers.
• D) Interactive modes of communication play an important role in retaining customers.

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Definitions:

Larger Society

Refers to the broader social environment beyond local or immediate contexts, encompassing national or global communities and their norms, values, and structures.

Accountable

Being responsible for one's actions and decisions, often within a professional or organizational context, ensuring transparency and trust.

Profit Responsibility

An organization's or individual's obligation to achieve and maintain profitability through efficient operations and activities.

Cerdelga

Cerdelga is a prescription medication used for the treatment of certain types of Gaucher disease, a genetic disorder.