A Traditional Approach to Marketing Communications

question 80

Multiple Choice

A traditional approach to marketing communications

• A) uses one communication management agency.
• B) focuses on mass marketing and customer acquisition.
• C) uses cross-functional planning and monitoring.
• D) focuses on creating core competencies.

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Definitions:

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others as a result of sharing common attitudes, interests, and goals.

Chameleon Effect

The subconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one's interaction partners, often as a means of social rapport.

Social Facilitation

Improved performance on simple or well-learned tasks in the presence of others.

Group Polarization

The enhancement of a group’s prevailing inclinations through discussion within the group.