Coca-Cola Plans to Launch a New Version of Diet Coke

question 73

Multiple Choice

Coca-Cola plans to launch a new version of Diet Coke called Diet Coke Plus. The drink will be similar to the current Diet Coke, but it will be fortified with vitamins and minerals. The Diet Coke Plus would be a part of which of the following new products based categories?

• A) New-to-the-world products
• B) New category entries
• C) Product improvements
• D) Repositionings

---

Definitions:

Incremental Mind-Set

A belief that abilities and intelligence can be developed through effort, strategies, and persistence.

Entity Mind-Set

The belief that personal qualities are fixed and cannot change, as opposed to a growth mindset that views abilities as developable with effort.

Particular Attribute

A specific quality, trait, or characteristic that distinguishes someone or something from others.

Children's Mind-Set

The attitudes, beliefs, and cognitive approach that children adopt towards learning and problem-solving.