_____ Is the Process by Which Buyers Rate Each Potential

question 73

Multiple Choice

_____ is the process by which buyers rate each potential supplier on various performance measures such as product quality, on-time delivery, price, payment terms, and use of modern technology.

• A) Quantity research
• B) New task purchase
• C) Priori segmentation
• D) Vendor analysis

---

Definitions:

Spiral Of Silence

A theory proposing that individuals are less likely to express opinions believed to be in the minority, for fear of isolation.

Dangerous Or Abhorrent

Describes content or actions that are considered highly offensive, morally reprehensible, or pose a significant risk of harm to individuals or society.

Internet Addiction

A psychological disorder characterized by excessive or poorly controlled preoccupations, urges, or behaviors regarding internet use that lead to distress or impairment.

Shopping Online

The act of purchasing products or services over the Internet.