The 78^th McDonald's Outlets in Hawaii Introduced a Breakfast Meal

question 68

Multiple Choice

The 78^th McDonald's outlets in Hawaii introduced a breakfast meal that consists of egg, rice and spam. McDonald's management decides to serve spam for breakfast through the end of July and base its decision to include it in the regular menu consisting of rice, Portuguese sausage, and saimin, based on its popularity. This best illustrates

• A) product development.
• B) test marketing.
• C) sales promotion.
• D) direct marketing.

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Definitions:

Primate Exhibit

A display or enclosure in zoos or museums designed to house primates in an environment that mimics their natural habitat as closely as possible.

Odds

The ratio of the probability of an event occurring to the probability of it not occurring.

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Women who choose to not participate in the labor force in order to stay home and take care of their children.

Scrapbooking

A method of preserving, presenting, arranging personal and family history in the form of a book or card, typically using photographs, printed media, and artwork.