) Identify the Six Step Process of the New Product

question 37

Multiple Choice

) Identify the six step process of the new product development.

• A) Business analysis, Commercialization, Idea screening, Project planning, Test marketing, Product development
• B) Idea screening, Project planning, Product design, Product development, Test marketing, Commercialization
• C) Idea generation, Idea screening, Project planning, Product development, Test marketing, Commercialization
• D) Idea screening, Project planning, Product development, Test marketing, Management, Research

---

Definitions:

Promotion Budget

The amount of money allocated for promoting a product, service, or brand, covering advertising, sales promotion, and other marketing activities.

Approach

In marketing and sales, the method or strategy used to engage with potential customers or clients, aiming to initiate interaction or a transaction.

Q-sort Correlates

A method used in psychology to assess individuals' personality traits by having them sort a set of statements in order of applicability to themselves.

Table of Q-sort

A method used in psychology to assess individuals' personality traits by having them sort a set of statements in a way that best describes their behavior or attitude.