Coca-Cola Plans to Launch a New Version of Diet Coke

question 73

Multiple Choice

Coca-Cola plans to launch a new version of Diet Coke called Diet Coke Plus. The drink will be similar to the current Diet Coke, but it will be fortified with vitamins and minerals. The Diet Coke Plus would be a part of which of the following new products based categories?

• A) New-to-the-world products
• B) New category entries
• C) Product improvements
• D) Repositionings

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Definitions:

Delphi Technique

A method of gathering expert opinions on a subject matter through a series of questionnaires with controlled feedback.

Questionnaires

A set of systematically designed questions aimed at gathering information from respondents for research or assessment purposes.

Time Horizon

The length of time over which an investment, project, or strategic decision is expected to yield results or be evaluated.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone and is used to generate and prioritize ideas.