Which of the Following Is a Reason Why New Products

question 8

Multiple Choice

 Which of the following is a reason why new products have failed once they reach the marketplace? 

• A) Extensive marketing support
• B) Product differentiation
• C) Faulty estimates of marketing potential
• D) Use of advertisements to position brand differences

Recognize the causes and consequences of market failure.

Identify examples of negative externalities and public goods.

Grasp the importance of information in market functioning.

Distinguish between social goods and their collective benefits.

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Definitions:

Macro Processes

Large-scale, high-level operational processes in an organization that span across multiple functions and departments.

CRM

Customer Relationship Management (CRM) refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

Push/Pull View

A concept in supply chain management that divides processes into two categories: 'push' systems that forecast demand and 'pull' systems that respond to demand signals.

Supply Chain

The interconnected system comprising people, entities, resources, processes, and technology that participates in producing and distributing a product, from sourcing raw materials to manufacturing and ultimately delivering to the consumer.