General Mills Makes Four Different Varieties of Total Cereal

question 68

Multiple Choice

General Mills makes four different varieties of Total cereal. They are Total corn flakes, Total raisin bran, Total Honey Clusters, Total brown sugar, and oats cereal. With its Total cereal brand, General Mills has used a(n)

• A) line extension.
• B) product mix addition.
• C) brand extension.
• D) franchise extension.

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Definitions:

International Assignments

Work tasks or responsibilities that require employees to relocate to foreign countries for a designated period.

Phases

Distinct stages or steps in a process or development, typically part of a larger project or lifecycle.

Hofstede

A framework for cross-cultural communication developed by Geert Hofstede, which identifies six cultural dimensions that influence behavior in the workplace.

Dimensions Of Culture

The various aspects that determine the values, beliefs, behaviors, and communication styles of a specific culture.