According to the Adopter Categories, Consumers Who Are First to Purchase

question 73

Multiple Choice

According to the adopter categories, consumers who are first to purchase a product are known as

• A) innovators.
• B) early adopters.
• C) laggards.
• D) early majority.

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Definitions:

Value At Risk

A statistic that measures and quantifies the level of financial risk within a firm or portfolio over a specific time frame.

Compound Return

The rate of return on an investment over a specified period, taking into account the effect of compounding, where the investment's earnings, from either capital gains or interest, are reinvested to generate additional earnings over time.

Geometric Average

A method of calculating the average rate of return of a set of values by multiplying them together and taking the nth root, where n is the number of values.