As Alan Strolled Through a Shopping Center, He Tried to Apply

question 28

Multiple Choice

As Alan strolled through a shopping center, he tried to apply what he had learnt in a marketing class to what he saw at the mall. Which of Alan's interpretations do you believe to be most accurate?

• A) The Tie Shop, which only sells ties, would have a wide product mix.
• B) The Dollar Tree, which sells everything from baby rattles and potting soil to contact lens cleaning solution, would have a narrow product mix and a deep assortment.
• C) The Christian Superstore, which sells hundreds of self-help books, novels, and music with a religious theme, has a narrow and deep product mix.
• D) Louie's Bakery, which sells thirty-six different kinds of muffins, would have a deep product mix.

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Definitions:

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