Benefit Segmentation Is Clearly a

question 97

Multiple Choice

Benefit segmentation is clearly a

• A) demographic approach.
• B) behavioral approach.
• C) market-oriented approach.
• D) consumer-lifestyles approach.

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Definitions:

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, representing the fulfillment of one's potential and the realization of one's abilities and qualities.

Acquired Needs

Psychological or emotional needs that develop over time based on one's experiences and environment, such as the need for achievement or affiliation.

Hunger

A physical sensation and a basic biological drive for food intake, resulting from the body's need for nutritional sustenance.

Satisfied

A feeling of pleasure or contentment resulting from achieving what one wants or needs.