What Segmentation Approach Is Being Used If a Marketing Manager

question 98

Multiple Choice

What segmentation approach is being used if a marketing manager decides on the appropriate basis for segmentation in advance of doing any research on a market?

• A) Post hoc segmentation approach
• B) Maintainable approach
• C) A priori segmentation approach
• D) Manageable approach

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Definitions:

Price Elasticity

An indicator of how sensitive the demand or supply for a product or service is to variations in its cost.

Time Available

The amount of time one has free for activities beyond commitments like work or sleep; may refer to leisure or additional productive time.

Related Goods

Products or services that are either complements (used together) or substitutes (used in place of one another) affecting each other's demand.

Price-Inelastic Demand

A situation where the demand for a good or service is relatively unaffected by changes in its price.